At Nobori, we don’t just make climbing apparel, we make statements. Born from a love of drawing, climbing, and offbeat graphic design, Nobori exists for climbers who want to stand out, not blend in.

Our shirts are bold, a little weird, and totally unapologetic, just like the people who wear them. Every piece we make is a mashup of climbing culture, visual storytelling, and character-driven design. Whether you’re topping out a project or hanging at the gym, Nobori’s here to hype you up, not tone you down.

“Nobori” means “to climb” or “flag” in Japanese, a nod to climbing flagging techniques and the idea of raising your own flag, your own identity, on and off the wall.

We’re not here to play it safe. We’re here to help you climb loud.