We had the honor of designing the branding and shirts for UTS BoulderSoc's first-ever RockJam competition on the 10th August 2024!
When UTS BoulderSoc approached us for a t-shirt design and branding, they were looking for something that captured the fun and welcoming spirit of the event. Their goal was to create an inclusive atmosphere, ensuring that even beginners would feel encouraged to join in without feeling intimidated by the competition.
With this in mind, we crafted a playful brand identity featuring rounded letters and a vibrant color palette inspired by the jam itself. The result was a design that perfectly matched the event’s friendly and laid-back vibe.
The turnout was fantastic, and the day was filled with passionate climbers of all levels coming together to enjoy the sport. It was an incredible experience, and we’re proud to have been part of such a memorable event!
All Photographs by @ry.snap
